tag:blogger.com,1999:blog-81908551761692612042011-10-20T13:16:07.400-07:00poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.comBlogger33125tag:blogger.com,1999:blog-8190855176169261204.post-46262224792375545292011-10-20T13:14:00.000-07:002011-10-20T13:16:07.420-07:00

Want to try something new? Ready for a little innovation? Need somethinginexpensive? I thought so! The time is right for you to start using all thosecustomer emails you've been collecting! You're going to start marketingyour company through an e-newsletter. You can do this in your existingemail program. Before you start make sure you have something of value togive your customers. Find something

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-35206859813673763952011-09-16T07:22:00.000-07:002011-09-16T07:28:00.208-07:00

We've talked a little about social networking in the past. Today I'd like to be more specific and suggest that you start a business Facebook page. It's fun and it's free. Go to facebook.com and follow the directions. It's simple and plenty of businesses are there getting good results. Surprisingly, I've had two jobs come to my business from Facebook. More people are communicating that way because

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-66365510930913210192011-07-27T07:24:00.000-07:002011-09-16T07:22:08.615-07:00

Recently Hannibal La Grange College changed their name to Hannibal LaGrange University. There was some consideration given to changing the namecompletely. I was delighted they chose to stay with the same basic name. Thename recognition and brand HLG has developed over the years is invaluable.If you've been thinking about changing your company name or logo be verycautious. You may be tired of the

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-16597748865775605882011-07-20T14:33:00.000-07:002011-07-25T07:13:36.646-07:00

Have you ever been driving on a busy street looking for a certain business? Sometimes it's hard to see among all the other businesses, isn't it? Chances are, though, you were able to spot the business's sign before you saw the name because you recognized the company's colors or logo without even reading the sign. A good quality sign works 24/7 for your business. Take a look at your outdoor signs.

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com1tag:blogger.com,1999:blog-8190855176169261204.post-76899721779763528432011-07-13T08:52:00.000-07:002011-07-25T07:12:54.638-07:00

Today, I'm asking you to watch out for fake domain renewals or fake website hosting bills. I've received both in the mail and boy, do they look official! These invoices come from a company you don't recognize and say that you are at risk of losing your domain name or web site hosting if you don't pay them soon. The only company that will be renewing your web hosting or domain is the company you

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-51872953209673395722011-07-05T14:25:00.000-07:002011-07-05T14:34:36.051-07:00

Our featured website below is the before and after of Bobbe White - Try Laughter Inc. website makeover. We have improved the graphic look, usability, and overall credibility of her existing online presence with a professionally designed website. To visit the new Bobbe White website, click here.  

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-28287533064355242502011-06-28T11:47:00.000-07:002011-07-05T12:21:01.362-07:00

There are many avenues you can take to promote your business. While it's a great idea to consider everything that modern technology has to offer, don't overlook cable television advertising. With cable television you have the ability to reach thousands of potential customers in a precise region at a very reasonable cost. Cable television shows are now pulling in larger audiences and ratings than

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-78206946240502436312011-06-21T13:00:00.000-07:002011-07-05T12:10:30.835-07:00

Television advertising has been around a long time and there's a good reason for that. It works and it works well. TV audiences are intrigued by commercials. Think about the super bowl. I hear more talk about the commercials than the game. Wouldn't you like that kind of excitement about your business? Well television has never been more affordable for businesses that need a broad audience. Kick

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-82618990252406994072011-06-15T13:23:00.000-07:002011-07-05T12:10:44.402-07:00

Put yourself in your customer's shoes and call your own business. If your employees have a commitment to serve (like you do), you can hear it in their voice. I'm old fashioned, I believe phones need to be answered by people - with a friendly voice - and in less than three rings. I tell my people to smile when they are on the phone. your customer feels it right through the phone lines. if you have

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-9314179404902882072011-06-06T14:13:00.000-07:002011-07-05T12:10:59.804-07:00

Your customers may know about your business, but do they feel like they really know you and your staff? You can share a lot more about your company with a newsletter. Tell everyone about your wonderful employees. Explain a new product. Brag about that recent award. Share your accomplishments. Offer helpful advice. It's easy to do with a newsletter. It's a great way to stay in touch with your

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-41967749593131589882011-05-25T06:52:00.000-07:002011-07-05T12:11:14.874-07:00

Let's take a look at some very basic marketing. This week I would like you to walk outside and take a long, hard look at the front of your business. This is the first impression you make on new and current customers. Is it a good one? what do you see? Candy wrappers, dirt and soda bottles blowing around? or clean sidewalks, fresh paint and sparkling windows? this is a simple thing you can do to

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-28753613365905686012011-04-14T11:59:00.000-07:002011-07-05T12:11:31.075-07:00

The time has come. It's time to go ahead and start investigating internet advertising. For a long time it wasn't really working - well, now it is. Many people go online to get all their news now. We routinely search websites to find the products and services we need. Hopefully by now you have a website. Your internet ads should link to your website and be carefully placed on other sites that

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-37117828753323226852011-03-28T14:13:00.000-07:002011-07-05T12:11:47.369-07:00

Listen to Direct MailAs I've mentioned before, it's harder to reach people than ever before. The reason is there are so many more ways to communicate. Because of this, more traditional forms of advertising are not working as well as they have in the past. One way to get your message across that does still work is direct mail. The key is a solid mailing list. This could be your customer list or a

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-18014488787539176322011-03-14T06:43:00.000-07:002011-03-14T06:56:16.820-07:00

Our featured website below is the before and after of HSHC Insurance, Inc. website makeover. We have improved the graphic look, usability, and overall credibility of their existing online presence with a professionally designed website. To visit the new HSHC Insurance website, click here.  

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-83396279593962165892011-03-03T09:55:00.000-08:002011-07-05T12:12:06.573-07:00

Listen to Yellow Pages Marketing MinuteI'm going to get some hate mail for what I'm about to say. I'm encouraging all of my customers to downsize their yellow page advertising as soon as they possibly can. The yellow pages are dying - and dying fast. Take a look at how much you're spending on yellow page ads - you're in for a shock. Use the money you save on something that works harder for your

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-54779194646619726432011-02-17T09:50:00.000-08:002011-07-05T12:12:22.766-07:00

Listen to Customer List Marketing MinuteThere are so many ways to promote your business. It may seem overwhelmingtrying to decide which marketing tool is the most productive. You maybe surprised but the answer is right in front of you. Your customer list andemail list is the most valuable marketing tool you own. Are you using it in thebest possible way? Can you even find it? Look at your customer

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-7258610207310315692011-01-18T08:36:00.000-08:002011-07-05T12:08:03.987-07:00

Listen to Brochures Marketing MinuteYou want to give all the information you can to a potential customer aboutyour company. Hours you're open. Your unique services. Specials. Telephone.Web site. Email. Location. You get the idea. you also want them to be able tokeep this information for reference. A simple brochure highlighting yourcompany is the perfect way to do this. You can tell your

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-34811720124581649492010-12-23T10:50:00.000-08:002011-07-05T12:12:41.677-07:00

I've been told recently that business cards are dead. I disagree. Sure, people are beaming and bumping their contact information to each other on their smart phone. However, you can give your potential customer all the information they need to start doing business with you by having a well designed business card. Take a look at yours. Is it time for an update? Include your logo, services, phone,

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-83665876812421104572010-11-22T12:38:00.000-08:002010-11-24T13:39:13.493-08:00

Poole Advertising has been awarded a 2010 Communicator Award of Distinction for their integrated marketing campaign for US Cable. The campaign theme was "More Power" which included postcards, newspaper ads, billboards, radio ads and a television commercial.In it’s 16th year, the Communicator Awards honor creative excellence in communications in the categories of print, video, interactive,

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-17334785138596744322010-10-14T10:06:00.000-07:002011-07-05T12:13:25.582-07:00

Make your marketing work harder by using or developing a company logo. A logo is a powerful tool when used correctly. Your logo design must be able to be used virtually everywhere - from business cards and websites to ball caps and billboards. A creative design can help brand your company for decades. Can't afford a uniquely designed logo? Then begin by using the same type face consistently. That

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-56816349880641343242010-09-30T08:26:00.000-07:002011-07-05T12:14:15.227-07:00

Unless you've recently returned from a long stay on a deserted island, you've heard about 'Facebook' and 'Twitter'. These are just two of the many websites specializing in social networking. Social networking isn't just for staying in touch with family and friends. It's a powerful tool helping you connect people to your business. It's really simple to set up a personal account or an account for

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com0tag:blogger.com,1999:blog-8190855176169261204.post-59816168785984041282010-09-15T08:34:00.000-07:002010-09-15T08:38:08.852-07:00

The Rotary Club of Quincy totally surprised Sally yesterday by naming her a Paul Harris Fellow for her service to the community. The staff at Poole Advertising attended to help celebrate. What an honor!

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.comtag:blogger.com,1999:blog-8190855176169261204.post-71428367560036947092010-08-23T12:54:00.000-07:002011-07-05T12:14:33.869-07:00

Listen to Websites Marketing MinuteIf you don't already have a website, it's time to take the plunge and get one. You've probably figured out that online marketing isn't a passing fad. Web-marketing is here to stay and you need to be part of it. Early adopters have at least a decade of experience. Start by getting more comfortable with your online marketing efforts. Take a look at what the world

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.comtag:blogger.com,1999:blog-8190855176169261204.post-71395837638782395602010-08-16T14:39:00.000-07:002011-07-05T12:14:50.344-07:00

Listen to Marketing Minute IntroductionIntroducing the Marketing Minute. We'll provide you with answers, tips, ideas, and information on everything happening in the marketing world. We'll keep on top of the latest trends so you can focus on your business. ideas will be simple and to the point. You'll be able to put great ideas to work for your business or organization right away. We'll talk about

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.comtag:blogger.com,1999:blog-8190855176169261204.post-33249617958820676762010-05-04T14:09:00.000-07:002010-05-07T10:54:01.437-07:00

Poole Advertising receives Telly Awards for work with Hannibal Convention & Visitor's BureauWhat’s better than winning one Telly Award? Winning two Telly Awards! Poole Advertising has been awarded two Telly Awards for their promotional videos to promote Hannibal tourism. While working with the Hannibal Convention & Visitors Bureau, Poole Advertising and Table 16 Productions created a series of

poolesidehttp://www.blogger.com/profile/01994840044477630914noreply@blogger.com