Marketing Minute: Your Name

Recently Hannibal La Grange College changed their name to Hannibal La
Grange University. There was some consideration given to changing the name
completely. I was delighted they chose to stay with the same basic name. The
name recognition and brand HLG has developed over the years is invaluable.
If you've been thinking about changing your company name or logo be very
cautious. You may be tired of the same name or design, but your customers
are probably still be trying to figure out who you are and what you do. Your
business name and logo is most powerful when used with consistency - this
is extremely important to building your own unique brand.

Marketing Minute: Business Signs

Have you ever been driving on a busy street looking for a certain business? Sometimes it's hard to see among all the other businesses, isn't it? Chances are, though, you were able to spot the business's sign before you saw the name because you recognized the company's colors or logo without even reading the sign. A good quality sign works 24/7 for your business. Take a look at your outdoor signs. Are they clear and easy to read? Are they well lit and readable? Do they reflect your type of business? You don't want a neon flashing sign if you're an attorney. You might seriously consider it if you're selling used cars. Become more easily recognizable by using the right type of sign for your business.

Marketing Minute: Domain Name Scams

Today, I'm asking you to watch out for fake domain renewals or fake website hosting bills. I've received both in the mail and boy, do they look official! These invoices come from a company you don't recognize and say that you are at risk of losing your domain name or web site hosting if you don't pay them soon. The only company that will be renewing your web hosting or domain is the company you initially ordered everything through. Hopefully you know who that is so you won't get taken by this latest domain and website invoice scam. I've also seen these notices sent via email. If you have questions contact your trusted provider to get the facts.

Website Redesign: Bobbe White

Our featured website below is the before and after of Bobbe White - Try Laughter Inc. website makeover. We have improved the graphic look, usability, and overall credibility of her existing online presence with a professionally designed website. To visit the new Bobbe White website, click here.