Marketing Minute: Cable Television

There are many avenues you can take to promote your business. While it's a great idea to consider everything that modern technology has to offer, don't overlook cable television advertising. With cable television you have the ability to reach thousands of potential customers in a precise region at a very reasonable cost. Cable television shows are now pulling in larger audiences and ratings than network TV. With that in mind, remember television production is the key to a good ad - and a good response. With a good ad and placement, this audience can be yours. Capitalize on the targeted advantage cable TV has. Spend your marketing budget wisely. Lots of people are looking for you.

Marketing Minute: Television Commercials

Television advertising has been around a long time and there's a good reason for that. It works and it works well. TV audiences are intrigued by commercials. Think about the super bowl. I hear more talk about the commercials than the game. Wouldn't you like that kind of excitement about your business? Well television has never been more affordable for businesses that need a broad audience. Kick your television marketing up a notch with an effective ad that people will remember. Wait and see. Your customers will be talking about your last great ad as they're coming to see you. Now that's successful marketing!

Marketing Minute: Answering the Phone

Put yourself in your customer's shoes and call your own business. If your employees have a commitment to serve (like you do), you can hear it in their voice. I'm old fashioned, I believe phones need to be answered by people - with a friendly voice - and in less than three rings. I tell my people to smile when they are on the phone. your customer feels it right through the phone lines. if you have people that are bad on the phone - don't let them answer it. They'll damage your business. Put great people on your front line. People that like people. Not only does your business need to be inviting - your people do too. This week and every week provide exceptional phone service.

Marketing Minute: Newsletters

Your customers may know about your business, but do they feel like they really know you and your staff? You can share a lot more about your company with a newsletter. Tell everyone about your wonderful employees. Explain a new product. Brag about that recent award. Share your accomplishments. Offer helpful advice. It's easy to do with a newsletter. It's a great way to stay in touch with your customers on a regular basis. Monthly, quarterly or semi-annually - It's up to you. I like quarterly because it's a little easier to maintain. You have lots to share and great stories to tell. Get started on your company newsletter to day.