Marketing Minute: Direct Mail

Listen to Direct Mail

As I've mentioned before, it's harder to reach people than ever before. The reason is there are so many more ways to communicate. Because of this, more traditional forms of advertising are not working as well as they have in the past. One way to get your message across that does still work is direct mail. The key is a solid mailing list. This could be your customer list or a purchased list - take the time to have it cleaned and sorted. Most printers can do this for you. Then make sure you have a fun mailing piece that promotes your business, product or service. Don't forget a strong call to action and remember postcards! They're small, fun and cost less to mail. Consider putting a direct mail campaign to work for your business.

Website Redesign

Our featured website below is the before and after of HSHC Insurance, Inc. website makeover. We have improved the graphic look, usability, and overall credibility of their existing online presence with a professionally designed website. To visit the new HSHC Insurance website, click here.

  

Marketing Minute: Yellow Pages

Listen to Yellow Pages Marketing Minute

I'm going to get some hate mail for what I'm about to say. I'm encouraging all of my customers to downsize their yellow page advertising as soon as they possibly can. The yellow pages are dying - and dying fast. Take a look at how much you're spending on yellow page ads - you're in for a shock. Use the money you save on something that works harder for your business. This week do a fun, informal poll - ask anyone under 40 where they go to find phone numbers. They'll say "the internet." Have your job shadower, intern or favorite 10 year old update your internet yellow pages to make sure your business name, phone and address are correct. The advertising world is changing - make sure your business changes too.