Want to try something new? Ready for a little innovation? Need something
inexpensive? I thought so! The time is right for you to start using all those
customer emails you've been collecting! You're going to start marketing
your company through an e-newsletter. You can do this in your existing
email program. Before you start make sure you have something of value to
give your customers. Find something really newsworthy, offer free advice,
or a special discount. Then don't inundate clients with messages, send no
more than one a month. A Quarterly e-newsletter is a great way to get started.
Remember to blind carbon copy your customers so you aren't sharing
their email address with everyone. Dig into your e-mail program and start
your e-newsletter this month.
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