Pooleside Blog

Thursday, February 17, 2011

Marketing Minute: Customer List


Listen to Customer List Marketing Minute

There are so many ways to promote your business. It may seem overwhelming
trying to decide which marketing tool is the most productive. You may
be surprised but the answer is right in front of you. Your customer list and
email list is the most valuable marketing tool you own. Are you using it in the
best possible way? Can you even find it? Look at your customer list today and
start adding emails. It's important to ask for permission to communicate
with customers through email. This is the best way to stay in contact with
customers - at no cost. With a good list you can communicate better than
ever. Send out invitations, announcements, and updates. Just remember to
make all your messages beneficial to the customer.

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