Put the Work into Social Networking

In case you haven’t noticed, advertising doesn’t work like it used to. Large national companies are turning to targeted relationships. They’ve found this works much better than interruption-based advertising. National clients are leaving airways in droves and television networks are scrambling to make up lost dollars. That’s why you’re seeing your local plumber on television.

Why not take advantage of the research done by these national companies? Target your message to reach your precise market. It takes time and finesse - not a lot of dollars.

Delve into some of the social networking sites this week. Some of the best for business are: LinkedIn (the largest network of business professionals in the world), Twitter (track trends, or make a few of your own), YouTube (one of the top search engines now – surpassing Google) and Facebook (a Harvard project started in 2004). Next, read a blog, subscribe to a RSS, or do a “social search” on yourself and your business.

Just remember what gets put out there, stays out there – and can be read by the world. Social networking is one very powerful double-edged sword. Start sharpening your networking skills today.

Bagging into the Global Market

Poole Advertising designed and imprinted bags to be used as gifts for an educational trip to Taiwan for The Old Trails Regional Tourism Partnership and Marshall Missouri Tourism. This was one of Poole Advertising's first international jobs, and there are sure to be more. It really is a global economy! Pictured are members of the Marshall Missouri Tourism board presenting the bags to citizens of Taiwan.

Does your website work as well as it appears?

Movement appears on many websites these days. From moving ads and little video clips to animations and interactive tools, most of these great features are created with Flash. However, there are some things to consider before adding Flash to your site.

Don’t Kill Your Search Engine Optimization
Creating a site completely in Flash will sacrifice your exposure on search engines. There won’t be enough text for the search engines like Google and Yahoo to index your site. It’s best to have only portions of your website dedicated to animation like a header or sidebar. Also, if you have too much Flash on your site, it will take a long time to load and irritate your viewer.

Use Flash As A Communication Tool
Subtle animations that help enhance the experience of the user are an excellent addition to your site. Flash can give the impression of professionalism to your viewer, giving your site an up-to-date feel. Sound, music and animation can be integrated within your site to better explain your product or business in an interesting and interactive manner. However, you will want to avoid animations that annoy viewers, causing them to lose interest in your site.

Animation can bring a website to life if used properly. Feel free to contact us to find out the best approach to improving your website using Flash animation. Call us at 573-221-3635 or visit our website at www.pooleadvertising.com to see examples of our work.